United States, 31st Aug 2024, -
Having well-made, professional-looking product videos is essential in today’s digital marketing landscape. If you are marketing your product via broadcast, social media or on the web, you will need a video to promote that product.
Below are some best practices that can help marketers create compelling product videos.
1. Your Product Video Marketing Must Have A Defined Audience
Know your audience. If they are very specific, call them out in the video itself. This may sound cheesy, but viewer retention is absolutely key when marketing your product with a video production company. If your product is for mothers with children, get their attention right away in the video.
2. The Video Production Services you use need to optimize your product video for the platform you are promoting on
Remember when hashtags and descriptions were how the algorithms promoted your videos? It’s no longer that simple. Web scrapers now look at the closed captions of the videos to determine if the video is relevant to the person on the computer at that time. This also plays into paid ads. The goal of the platform is always to keep viewers watching, so it is a period ad or an organically traveling social video, they are more likely to share it in feeds and search results if the content itself, not just the description, hits the appropriate keywords.
For example, smart companies like Brainiac, a Product Video Production Company use programs like Tubebuddy to find out what people are looking for on YouTube and SEM Rush to find out what they are searching for on Google. Then, those exact keywords can be integrated into the screenplay itself, optimizing the video to have a better chance of catching the attention of both the algorithm and real people.
3. The length of your promotional video may affect your video SEO. No, we are not joking.
No one is on YouTube, TikTok or Instagram to watch an advertisement. If it is relevant to them, they will watch it and not click “Skip Video” or swipe past in favor of their niece's cat. Viewer retention is everything when marketing your product on video-sharing platforms.
If people leave before it is finished, Google assumes your video is not relevant to them, and you move down in search engine and advertising results as they favor the distribution of content that people want to watch. If you can make your point in 30 seconds on YouTube or 14 seconds on TikTok, do it. For explainer videos, audiences are known to watch closer to sixty to ninety seconds, but again, don't waste their time. If they leave before it's over, fewer people will see that video in the future. Simple as that.
4. Production Value, Lighting, and Camera Quality equal trust in your product
In some cases, it's better to have no videos than to have a crappy one. That doesn’t mean it has to cost you millions of dollars or even hundreds of thousands. But choosing a company whose work looks great and whose messaging follows best practices is key. They don’t have to have created a video for your specific product or niche before, but they should be experienced in physical products of some sort.
5. How to choose the right company for your Product Video
Make sure they have done other physical products in the past and that they are special in products. Avoid companies that claim to do everything. If you see weddings, bar mitizvas or real estate videos on their website, it means they are not successful enough to do products, entertainment or explainers (all of these are considered in the same production technique niche). Hire a company whose work looks great and has done products, SAAS, or Social Media campaigns for brands in the past.
You can score a free consultation and find out all the steps and information you need by contacting Brainiac, a Product Video Production Company.
Organization: Video Production
Contact person: David
Website: https://www.video-production.co/
Email: info@video-production.co
City: Los Angeles
Country: United States
Release id: 9496
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